Nestle Unleashed | Enriching the Lives of Pets and the People who Love Them
There are plenty of tech products and services available for pets – but what new technical solutions are really vamping things up for our furry friends?
We are in the midst of a growing pet population. The market caters to an increasingly young, tech-literate demographic of pet owners who are experiencing a high saturation of creative ways to feed and care for their pets. Nestle Purina’s new initiative, “Unleashed,” helps innovative startups in the pet care industry make a difference. In an effort to translate novel ideas and concepts into new products and services, Nestle Unleashed serves to address fast-changing pet and owner needs.
What Pet Care Services Does Unleashed Want to Help?
Unleashed is part of a global initiative to accelerate innovation. The program supports start-ups that transform scientific and technological advancements into innovative products and services for pets. These services and digital solutions are positioned in the nutrition, health, and wellness categories. They are seeking business-to-business and business-to-consumer models in the following areas:
Nutrition
New food forms and novel ingredients
Personalized nutrition
Pet services that personalize new business models including: adoption, traveling, sitting, and walking
Proactive health and wellness, including diagnostics
Sustainable solutions in packaging, production etc.
How Does Unleashed Work?
Targeting companies geographically focused in Europe, Middle East and North Africa, up to 5 participating startups are selected from a pool of online applicants. Once selected, participants are designated a multi-disciplinary team from Nestle who will help them prove their concept. They provide startups access to the following resources:
Pet health and nutrition expertise
Funding (50,000 CHF or 53,000 USD)
Nestle’s commercial networks
Purina’s R and D resources
The first cohort starts in July, 2020 upon which each startup will have 6 months to validate their concept.
The stated goal of Purina through the project is to enrich the lives of pets and the people who love them :)
To learn more, please visit Nestle or their partners, the Next Web.